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Projektdetail

Projekte

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WePad - Web Personalierung durch Analyse von Impliziten Daten

Projektstart: 01-10-2017

Projektende: 31-08-2018

Kategorie:

  • Personalization

Für die Personalisierung Web-basierter Systeme existieren sowohl Inhalts-basierte (z.B. durch Keyword oder Textanalyse) als auch kollaborative Ansätze (kollaboratives Filtern). Als Basis für Benutzermodelle werden explizit und/oder implizit erhobene Daten  über BenutzerInnen herangezogen. Zu implizit gewonnenen Daten zählen beispielsweise Interaktionsdaten die Client-seitig mittels JavaScript abgefragt werden können (z.B. verschiedene Events wie Clicks, Markierungen etc.).

Das Projekt WePAD beschäftigt sich mit der Analyse impliziter, aus Website-Nutzung gewonnenen Benutzerinformationen zum Zweck der Personalisierung von Informationsangeboten.

Im Rahmen des Projektes wird ein Web-basiertes System das Inhalte verwaltet und Benutzer-Interaktionen aufzeichnet und analysiert, prototypisch realisiert. Dieser Prototyp dient auch zur Evaluierung der dahinterstehenden Konzepte (z.B. Ableitung von Benutzerinteresse aus Interaktionsdaten) sowie von Personalisierungskonzepten (z.B. Empfehlung).

Leitung

Placeholder Picture for Mirjam Augstein

Mirjam Augstein

Mitglieder

Picture of Johannes Schönböck

Johannes Schönböck

Placeholder Picture for Christina Lettner

Christina Lettner